In the leadership of Mr. Shashwat Tripathi, CEO Amrawati Lifestyle & Apparel, Amor Culture has been built on the premise of premium quality & exquisite craftsmanship in keeping with our philosophy of less is more.

Indian fashion and lifestyle industry is witnessing a surge, growing at a compound annual growth rate of 8-10 per cent offline and increasingly moving online as the channel of the future. The country has become a focal point for the fashion industry, reflecting a rapidly growing middle class and an increasingly powerful manufacturing sector. These forces, together with strong economic fundamentals and growing tech savvy population, make India too important a market to be ignored and the country has evolved into one of the most attractive consumer base from just being a sourcing hub. Our design philosophy retains the minimalist, understated, and refined characteristics crafted to inspire while moving towards ethnic & classical styles & patterns.